Starting off with static set photography each scene was painstakingly composited and animated on top of. Each scene carries the theme and mood of the upcoming film as they give the users a glimpse of both the human and apes' side.
Check out the site as the environmental sounds further reinforces the atmosphere.
Humans (San Francisco Cinemagraph)
Apes (Forest Cinemagraph)
Apes (Entrance Cinemagraph)